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A PROJECT BY DIRECTION AGENCY
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DATE: 2019
CLIENT: Prince7
SERVICE: Product Branding
FIELD: Agricultural food



PROJECT LEADER: Minh Tran
DESIGNER: Hiep Do
ACCOUNT EXECUTIVE: Nga Pham
PHOTO: Maincourse Concept



Prince7 Shiitake


Prince7 was born with the goal of becoming a company producing natural spices from high-class mushrooms completely from Vietnam. The opening product of the company is Dong Co Mushroom with the aim of helping Vietnamese consumers to see the great uses of shiitake in food and improve daily health.

In order to convey the message of a high quality Vietnamese agricultural product, we set out the orientation of using traditional patterns and patterns of the ethnic people in the process of designing and identifying products. Dong Son drum motifs have been selected for their solemnity and popularity, easy to identify with most Vietnamese people. The design details are calculated to both evoke the traditional but still modernity, suitable for new generation consumers. Mushroom Dong Co Prince7 after a short time of launch has won the trust of Vietnamese consumers thanks to its quality products and eye-catching packaging not inferior to foreign brands.