#eye #eye 


A PROJECT BY DIRECTION AGENCY
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DATE: 2018
CLIENT: Blacksheep Motor
SERVICE: Corporate Branding
FIELD: Electric Motor



PROJECT LEADER: Tram Do
DESIGNER: Hiep Do
ACCOUNT EXECUTIVE: Ngoc Ta



BLACKSHEEP MOTORS


Blacksheep is a familiar image when referring to disruptive individuals, bringing an independent lifestyle and different from individuals of the same species. In that sense, the brand Blacksheep Motor was born to bring a new breath to the electric vehicle market with a novel and completely manual design combining the skeleton of traditional Cub cars and modern machinery.

To express the brand’s idea, Blacksheep brand identity is proposed with the image of a black sheep wearing a helmet combined with mechanical wheels, creating a memorable but still unique logo. The identification application has been expanded with eye-catching red and blue tones and the icon system shows the core elements of the product. The design creates a strong, dusty and free feeling, in line with the spirit of the brand and the personality of the user.